Heads Up: Individual and Family Plan Cancelation Outreach
Dec. 12, 2023
Any on-exchange subscriber who has disenrolled in a BlueCross BlueShield of South Carolina Individual or Family plan will be contacted.
Communications Approach
We will send an email and text message to on-exchange subscribers that have opted in to receive communications starting this week. Here is a sample of the digital communications.
All on-exchange subscribers who canceled will also receive a postcard in the mail week of Dec. 18 and then again after the New Year.
We are directing the member to contact their agent if they wish to re-enroll in a BlueCross plan. If this is the right move for them, please help them to make the transition back to a BlueCross plan that will suit their health coverage needs in 2024.
We want to help protect BlueCross business and your book of business.
Thank you for all your hard work this Open Enrollment! Please contact your sales representative if you have questions or need more information.